Get this article as a printable PDF here – PDF Download Energy company business plan to replace Eskom In recent years, the energy sector in South Africa has been plagued by inefficiencies, corruption, and mismanagement, leading to power outages and load shedding. The state-owned utility Eskom, which generates 95% of the country’s electricity, has struggled to […]
Entrepreneurship
Boilerplate digital marketing strategy for 2023 that can be tailored for businesses in the food service industry
Get this article as a printable PDF here – PDF Download Looking to increase online visibility, generate leads, and boost sales for your food service industry business? Here’s a comprehensive digital marketing strategy for 2023: 1. Identify Your Target Audience To create a more targeted digital marketing strategy, start by determining the demographics of your target […]
The personal brand revolution
My personal brand – why me? I recently left my business and started on my own again. I currently identify commercially as a personal brand: “Henry Shepherdson – Web developer. Consultant. IT trainer”. This is problematic and after some honest self-reflection, I realised why. I am about to restructure my commercial front. More people are […]
My Entrepreneurial Journey – (May 2010 to 2020 / 2021) – Part 1
All the hard work is paying off and I am close to calling myself a true entrepreneur. I will leave it to each member of the team to tell their own story but this is mine.